Marketing Experience
In cooperation with Dior Canada, Plan and executed in-house marketing event“Dior Wonderland” at both La Baie and Ogilvy location(Montreal).
The event is held for a day each location, Hundreds of customers participated in this immersive event.
Drive sales and increased brand recognition at a bargin.
Works including proposal, reach out and coordinate all parties, set design, visual merchandising and perfecting customer satisfaction.
As a partner of Steet Brand “None Of My Business”, I am primarily responsible for marketing and distribution sector.
A case in point is this Pop-up exhibition i curated at WIP Gallery in St-Laurant. We threw a party in the street for a weekend.
The sharp contrast between submerged crews and public emphasize more of the brand culture, it is so phenomenal that we
not only reach the goal to sell out all of our inventory but also made acquaintance with local fashion distributors.
Serial entrepreneurs excel in every opportunity they see fit. In 2017, shortly and swiftly after the launch of the TikTok app in mainland China, I identified and recruited talented content creators from the app's top-ranked categories who have a natural knack for producing quality content.
Despite the challenges of coordinating Chinese influencers, clientele, and a Canadian production team, the primary component of the project was a multi-channel, multimedia art exhibition that represented a disruptive concept that optimized traditional entertainment production through asynchronous cordination and execution, resulting in a unique and innovative experience. Each channel was designed to generate inbound marketing for the others, creating a cohesive and integrated feel that maximized engagement and retention among the target audience.
Being in the mindset to promote winter sports among Montreal-Chinese community, after sharing my enthusiasm for skiing with various people as CSIA level 3 instructor and a racer coach for years. I organized the“Montreal Chinese ski Grand Prix” in March 2020.
For the first time, gathered the most influential media partner in the community(50k exposure on this event), Local sponsors, the Student union of
McGill, University de Montreal and Concordia University.
Over 100 players enrolled. Thanks to all kinds of preparations, we are capable to host this spectacle for over 300 peoples.
Although the event was cancelled due to COVID-19
by communities’ will, I kept close contacts and cooperation with every partis to appropriately handle the aftermath.
